ROLLER COASTER campaign | NON COLLECTIVE

For our anniversary campaign we created in collaboration w/ the talented @filipacombo @bruns.digital a whole 3D universe inspired in our journey as a collective during this crazy first year - 2021-2022. The concept of Roller Coaster emerges from the feeling of the goosebumps when we were about to start a new ride/chapter in our lives and the ups and downs along the creative processes that brought us here, but in our own non conventional way where we make fun and have fun within the process. The loop of possibilities. Blowing the end of the chaos with mixed feelings, but most of all celebrating everything and everyone that is part of this Roller Coaster ride too.

This was a very special project and creating this Candy Land-Fun-Fair-Creepy-Cute universe.

Creative Direction @imthaissouza @maacastelli
Art Direction @imthaissouza @maacastelli
3D animation @filipacombo @bruns.digital

We created a mascot called PokeNON to represent the collective in the campaign.

Creative Direction @imthaissouza @maacastelli
Art Direction @imthaissouza @maacastelli
3D animation @filipacombo @bruns.digital

During this campaign, we created an immersive experience that represented our journey until here and exploring all the campaigns we did in 2021 through an immersive movie that colides with our multidisciplinary vision for creative projects in real life.

passing through universes that reflects the collective’s essence in both real and digital realms: subway or road trip to industrial and abandoned warehouses, dance stations, TV rooms, fractal colors, apocalyptical pool party ‘’na laje’’, neon creepy raves and other scenarios that represents our inspiration in Brazilian and underground clubber culture.

our second immersive movie celebrates and remembers all the people that brought us here shaping the way to new projects in this creative community.

Directed by @lui.avallos

Creative Direction @imthaissouza @maacastelli
Art Direction @imthaissouza @maacastelli

_special thanks to all the team that made our first year possible:
@lui.avallos @rodrigomoreira_rm @plautoteixeira @beatriz.texugo
@paulofonte @francabreitas @aufstand2.0 @nxtfb__ @mjuau @ozibobbyjohnson
@nadia.rosa_ @pecorreiaa @acabadinha.pt @miss_soyaa @local.hair.fairy @marianasrebelo @saravaldez_ @enbygenesis @darkskingyal_ @cybertokio @filipacombo @bruns.digital

You may also like